Mina Moore, Heavy Load b/w When The Spirit Says Sing

- This release is supported by a 6-week social media campaign across Meta platforms, with consistent posting (2x per week) focused on behind-the-scenes content, including analog mix breakdowns (featuring string, organ, and percussion sessions), physical product previews tied to the 7” release, and in-depth looks at the songwriting process.

- The campaign is further supported by three dedicated email blasts to Secret Stash Records’ 10,000-subscriber list, timed around announcement, release, and physical street date.

- On the radio side, an international campaign will service the single to over 1,000 DJs and public/community stations, targeting ads at NACC R&B two weeks prior to street date.

- The B-side has already received strong early support, racking up spins on KCRW, KEXP, WXPN, and The Current.

- Paid media support includes a $1,000 targeted Meta advertising campaign focused on driving pre-orders, streams, and audience engagement throughout the release cycle.

TRACKLIST

Heavy Load

When The Spirit Says Sing

DESCRIPTION

Minneapolis singer Mina Moore returns with Heavy Load b/w When The Spirit Says Sing, a limited 7" (300 copies) and her first solo release since 2018. After years on the road as a backing vocalist, she returned home and linked up with producer Cy Pierpont and guitarist Blair Krivanek, familiar from her past collaborations with Sonny Knight & The Lakers. These sides land in a warmer, more stripped-down space than her earlier neo-soul leanings. “Heavy Load” rides a laid-back groove—set by an acoustic guitar pulse, with strings, Hammond, and a rhythm section that stays locked in, drawing on the feel of early ’70s soul. Somehow both loose and steady—completely unforced and easy enough to carry through the summer. On the flip, “When The Spirit Says Sing” is deeply intimate—one voice, a tremolo-soaked guitar, and a room that surrounds the listener. An old spiritual, the song carries a familiar paradox: dark and heavy, yet somehow uplifting, even cathartic.